Everything You Should Know About Google Penguin Update

The first time Google introduced Penguin was way back in April 2012, in efforts of better catching websites that are considered to spam its search results. This is in particular to those that are buying links or getting them via link networks that are primarily designed to boost rankings in Google. But after few years, there were several updates that were implemented to Penguin and now come another update, which is Penguin 4.0, announced on September 23. Many SEO experts believe that this update will be a boon for SEO companies that are doing legitimate SEO strategies.

As a matter of fact, there are quite a number of reasons to why many people are so excited with the new Penguin update.

Number 1. Algorithm devalues links instead of punishing websites – with this new Penguin version, it is devaluing spam links instead of penalizing the entire website. When Penguin was launched first, it’s actually punitive in nature. Meaning, if your page was affected, then the entire site will be demoted in search without getting clear instruction or explanation to how it can be recovered.

Due to the harshness of Penguin coupled with misinformation that surrounds the algorithm at the same time, it creates contentious relationships and negative environment between Google and various business owners. But with the new Penguin 4.0 and its demotion versus devalue approach, it’s a significant upgrade and aim to improve relationship between website owners and Google.

Number 2. Penguin is baked to core algorithm of Google – because of this, it has become possible for Google to deliver real-time update. As a result, Penguin’s data is refreshed in real time and therefore, it makes changes become visible and a lot faster that typically take effect shortly after a page is re-index and re-crawl. With the update applied to Penguin, it puts Google in a better position of evaluating links faster. Meaning, no more waiting time for Penguin updates or refreshes just to recover.

Number 3. Penguin 4.0 brings SEO closer to real marketing – improvements that are made to Penguin update has provided more immediate rewards for legitimate practices as spam is devalued a lot more efficiently. Through this shift, it has pushed SEO industry away from manipulation and towards real strategies. Obviously, many of well respected and successful SEOs are involved in doing real marketing. On the other hand, some of the shady companies and individuals claim that they’re SEOs while what they truly do is just provide spammy services.

New Penguin update provide greater gains for those who secure links legitimately as this presents a big challenge for unscrupulous agencies as websites that are propped to be spam would be devalued.

Cited reference: websites